When thinking about what situations are required for specific players, so you can pick the appropriate tactic, it’s useful to think about what part of the journey would be most useful.
Journeys are abstracted moments which are used to focus your design interventions or activations. These are generalized typologies which can help you focus.
You first become aware of a problem, product, or service.
Imagine walking down the street and seeing a sandwich board advertising for participatory budgeting. This is the first time you’ve ever seen this.
You consider all the options, conduct research, and understand the landscape.
Now imagine that you understand how you can get money for your local park based on information on that sandwich board and the helpful volunteer.
You come to a conclusion based on considering the landscape, and considering the problem.
Now imagine that you think this is a good idea, and you have some extra time, and the bar is low to complete the form.
You take action (or even decide not to act). Sometimes elapses from the decision moment.
Finally, imagine filling out the form, with your email address, and giving it to the volunteer.
Learn about the Mindsets you need, how the Players behave and act; what Situations might be best to
deploy Tactics for engagement, to move the Players through their Journey, creating deeper empowerment.
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