What is the Journey the Players take?


When thinking about what situations are required for specific players, so you can pick the appropriate tactic, it’s useful to think about what part of the journey would be most useful.

Journeys are abstracted moments which are used to focus your design interventions or activations. These are generalized typologies which can help you focus.

How are the Players made Aware?

You first become aware of a problem, product, or service.

Imagine walking down the street and seeing a sandwich board advertising for participatory budgeting. This is the first time you’ve ever seen this.

What information and conversations are used to Consider action?

You consider all the options, conduct research, and understand the landscape.

Now imagine that you understand how you can get money for your local park based on information on that sandwich board and the helpful volunteer.

What propels the Players to decide on a course of action?

You come to a conclusion based on considering the landscape, and considering the problem.

Now imagine that you think this is a good idea, and you have some extra time, and the bar is low to complete the form.

How are the Players prompted to Act?

You take action (or even decide not to act). Sometimes elapses from the decision moment.

Finally, imagine filling out the form, with your email address, and giving it to the volunteer.

The best journeys propel people forward throughout each step, especially from Act to Awareness in order to continue the journey cycle.

Tactical Democracy is a toolkit to help you make meaningful person–to–person engagement in order to empower successful communities.

Learn about the Mindsets you need, how the Players behave and act; what Situations might be best to
deploy Tactics for engagement, to move the Players through their Journey, creating deeper empowerment.

Whoa, there's a lot of terms – check out the Glossary of Terms, and if you want to see everything, goto the sitemap.

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