It's important to think about deploying the right tactic in the most appropriate situation.
These are the building blocks of your activation, which you can deploy in a variety of Situations.
Situations are typologies of how you might host the tactics. They might be temporary or permanent, active or passive. There isn't a wrong situation, but it's important to think of which one will be the best in this moment to have the most impact.
Learn about the Mindsets you need, how the Players behave and act; what Situations might be best to
deploy Tactics for engagement, to move the Players through their Journey, creating deeper empowerment.
Read some blog posts: