Participant Count tactic

Participant Count 


Passively track how many people attend your intervention, in order to evaluate impact. 



Qualitative evidence of impact with neighbors to support existing or future resource allocation.


  1. Review activation schedule, to see activation duration
  2. Adjust the Participation Sheet
  3. Fill out the location, date, and time
  4. Print
  5. Bring to activation 


  1. Assign one staff or volunteer to count, using the Participation Sheet in shifts. Only have the counter do a 15 or 30 minute shift as it can kind of get boring. 
  2. Counter should have a watch and make tick marks at the appropriate 15 minute increment. 
  3. When neighbors come up to the Counter, make sure they have all the information and collateral, and if the conversation becomes longer, feel free to bring in another staff or volunteer. 
  4. At the end of each 15-minute increment, count up the tick marks and write into the sheet

After the event

  1. The sponsor or manager or whomever is in charge needs to collect the Participation Sheet. 
  2. Take a photo of it with your camera (sometimes they get lost)
  3. Tabulate the final neighbor count. 
  4. Celebrate: you touched this amount of lives. 
  5. If possible, save the count to your Activation Tracker: a spreadsheet such as Google Sheets or Excel so you can have a digital copy and run cool graphs. 
  6. Put the Participation Sheet in your project binder and put binder in safe space. 
Staffing needs
  • One counter per 15 or 30 minute shift. 
  • For a typical 2-4 hour activation this means you need 4 to 16 staff or volunteers, or you can switch back and forth
Setup needs
  • Clipboard
  • Pens
  • Participants Sheet
  • Activation Tracker
  • Crowd Talley clicker
Suggested duration
  • 15 to 30 minute shifts
Core behaviors segments
  • Sleeping
  • Scrambling
Useful to:

Shows evidence for Executive.


Validate course of action and gather evidence.


To understand the problem space in order to act.

Journey moments:
How are the Players prompted to Act?

File Downloads

Participant Count r0.1

Participant Count Sheet

Use the below documents to create your own Participant Count. Note: Most documents have two versions, one using the Verlag font, and the other using the free Google OpenSans font. Download the correct font or customise it to your locla needs.


Tactical Democracy is a toolkit to help you make meaningful person–to–person engagement in order to empower successful communities.

Learn about the Mindsets you need, how the Players behave and act; what Situations might be best to
deploy Tactics for engagement, to move the Players through their Journey, creating deeper empowerment.

Whoa, there's a lot of terms – check out the Glossary of Terms, and if you want to see everything, goto the sitemap.

Read some blog posts: